The first flavor we experience in infancy is the sweet taste of milk. We learn to associate it with comfort, security and love. During childhood, we are offered sweet treats to cheer us up when we are sad, to reward us for being brave at a difficult time, or for being good when our parents need us to be. Thus, sugary food becomes a reward, an incentive or a token of love and is inextricably woven into our emotional fabric.
—Conner Middelmann-Whitney in Zest For Life: The Mediterranean Anti-Cancer Diet